| Business
programs Concentrations |
 |
Marketing
The concentration offers a competitive market analysis that successfully influences customer and consumer behavior. Students will create a brand for themselves, evaluate strategies for start up companies, and research partnerships with advertising agencies using practical application and field studies.In addition to BBA 482 Principles of Marketing/BSM 481 Sales Management Strategies or MBA 553 Marketing Management and Strategy/MSM 560 Consumer Behavior and Decision Making course options include:
Consumer Behavior in American Society | 3 credits |
Students will analyze the consumer decision process in the current marketplace. Consumer perceptions and attitudes, the role of group influence, and the essential nature of customer satisfaction are key components of this course.Advertising Strategies and Campaigns | 3 credits |
In this course, students will design an advertising campaign. Students will focus on marketing communication including, targeting, branding, promotion, media and the purchase decision process. Agency management will be included along with insights from contemporary industry perspectives.Creative Branding: Emotional Connection | 3 credits |
In this course, students will develop awareness and appreciation for the strategies successful brands utilize to distinguish their positioning. Students will apply creative branding principles to conceive their own personal brand. This process requires distinguishing unique individual attributes, tangible and intangible, to build higher level emotional connections with the key professional influences they interact with everyday.Community Based Marketing | 3 credits |
Students will examine how to successfully connect with individual customers in local markets. Topics include demographics, ethnic diversity, generational influences, and specific community interests.Changing Face of Marketing | 3 credits |
Students analyze the marketing revolution currently underway including customer targets such as ethnicity and gender. This revolution also includes changes in resource allocation, media, and a migration from national marketing to grassroots strategies. Students will synthesize marketing tools to create an advertising campaign reflective of the revolution.Entrepreneurial Start-Up Marketing | 3 credits |
In this course students gain an understanding of the key marketing concepts necessary to be a successful entrepreneur. Students will create a comprehensive marketing plan for a defined small business, identify target markets, analyze industry conditions and evaluate competitor pricing strategies.Human Resources
The concentration offers a deep exploration of issues related to effective management of human resources in an increasingly competitive business environment. Students will examine the role of the manager through staffing, employee development and retention, employee relations, and global HR management courses.In addition to BSM 440 Managing Human Resources or MBA/MSM 535 Human Resource Management course options include:
Employee Development and Retention | 3 credits |
In this course, students explore the employer’s role and responsibility in developing and retaining a highly motivated workforce in a competitive employment environment. Students will also analyze employees’ roles in managing their own career growth.Employment Law | 3 credits |
In this course students investigate the legal and regulatory backdrop for the management of organizational Human Resources. Students analyze the legislation and legal precedents that guide employers’ actions and decisions and influence their relationships with their employees. Case studies, assessments, and experiential exercises provide students opportunities to translate theoretical understanding to real-world applicability.Staffing | 3 credits |
In this course, students will examine strategies and procedures for the lawful selection of employees. Students will explore effective selection techniques and the organization's legal responsibilities in recruiting, interviewing, selecting, and hiring employees.Global Human Resources | 3 credits |
Students examine the challenges of international business and the role of Human Resources in worldwide organizations. Learn the difference between domestic and international policies, procedures, and strategies for effectively managing human resources in the global environment.Employee Relations | 3 credits |
In this course, students analyze employee relations as a way to influence organizational effectiveness. Topics include human resource’s role in fostering organizational ethics, conflict resolution, communication skills, and the fair treatment of employees. Students assess the role of human relations as it relates to the health of the organization and its employees.International Business
The concentration offers an immersion into the challenging environment of economic, political, geographical and governmental forces. Students will probe into international communities, assess risks, and develop potential strategies for gaining advantage in the international marketplace.In addition to BSM 462 Multinational Management or MBA 531 Business in Today’s Global Environment/MSM 532 International Management course options include:
Cross-cultural Risk Analysis | 3 credits |
Students will differentiate marketplace influences of legal, historic, economic, and cultural issues to maximize international productivity and minimize risk. The course will focus on identifying and characterizing domestic and international cultures.Global Business | 3 credits |
Students will examine international practices and the influence of the World Trade Organization. Students will investigate global economic development through study of free trade and international restrictions, regionalization, and international policies.Political Environments | 3 credits |
In this course, students will discern the effect of international relations on American business--analyzing foreign policies, human rights and nonprofit organizations, terrorism, and the development of nations.Growing Market Share in Diverse Cultures | 3 credits |
In this course, students will appraise the planning and processes of entry into diverse cultural and economic environments. They will investigate the challenges of product adaptation, export pricing, international distribution, and international communication.International Finance | 3 credits |
This course introduces students to the financial complexities of operating a multinational firm. Students will examine the international financial environment, specifically the risks and opportunities created by changes in exchange rates and the use of the global markets as sources of financing. Students will debate taxation and current issues in international finance.Global Human Resources | 3 credits |
Students examine the challenges of international business and the role of Human Resources in worldwide organizations. Learn the difference between domestic and international policies, procedures, and strategies for effectively managing human resources in the global environment.International Marketing | 3 credits |
In this course, students will focus on the planning and processes of entry into diverse cultural and economic environments. Contemporary cases illustrating real-world decisions will launch students into the reality of successful organizations.Finance
The concentration offers an enhancement of financial decision making skills in organizational systems thinking. Students will examine corporate finance, investment decision making, the role of financial institutions, and complexities of international financial markets through practical application.In addition to BBA 484 Finance, Capital and Management/BSM 381 Principles of Finance or MBA 554 Managerial Finance/MSM 515 Finance for Managers course options include:
Investments | 3 credits |
In this course, students will distinguish among the complexities of investments, portfolio analysis, and security analysis. Students will manage an investment portfolio, distinguishing risk and return, diversification, and the impact of economic and market variables.International Finance | 3 credits |
This course introduces students to the financial complexities of operating a multinational firm. Students will examine the international financial environment, specifically the risks and opportunities created by changes in exchange rates and the use of the global markets as sources of financing. Students will debate taxation and current issues in international finance.Financial Institutions | 3 credits |
In this course, students will examine the world of financial institutions, specifically associated with money, banking and financial services. Students will examine the different types of entities and will analyze techniques for managing risk.Corporate Finance | 3 credits |
In corporate finance, students will analyze the financial operations of a business, focusing on capital budgeting and cash flow. Students will also prepare a financial analysis of a corporation using financial statement data. The students will also study ethics and the impact of unethical behavior to the organization.Advanced Financial Planning | 3 credits |
In this course, students take an in-depth look at the world of financial planning, exploring investment opportunities, long-term planning issues, and financial legislation and regulation. Financial planning will be positioned within a legal and social framework.Government Finance | 3 credits |
Students in Government Finance will examine the revenues and expenditures of Federal and State government. Students will explore government budgeting practices and policy, taxation, spending and the impact of these in our society.Information Systems
The concentration offers an integration of hard and soft IT skills focusing on emerging trends, leveraging and managing resources, and realizing the implications of information technology decisions. Students will build bridges between technical knowledge and managerial and strategic analytical skills through best practices and case studies.In addition to BBA 311 Technology in the Workplace/BSM 358 Information Systems and Technology or MBA/MSM 570 Information Systems Decisions in Management course options include:
Telecommunications and Networking | 3 credits |
Students examine trends in telecommunications and networking and focus on designing up-to-date solutions in this growing field. Course topics include assessment of voice/data convergence, communication tools, data transmission, content delivery methods, networking options, interconnectivity, and networking security and ethics.Assessment of Hardware and Software Solutions | 3 credits |
In this course, students apply current information technology/information systems hardware and software trends to maximize the allocation of resources in business. This process includes aligning technology to the organizations’ goals, identifying appropriate hardware, software and peripherals, and building best practices for installation and upgrading. Students also analyze the effect of IS technologies on the organization itself and develop skills in creating and reviewing an RFP.Leveraging Business Data | 3 credits |
Leveraging Business Data explores how successful companies implement data mining strategies in order to achieve strategic planning goals. Students learn how to collect, evaluate, store, and retrieve data. Study how data mining can be used to develop better business strategies.Enterprise Information Technology | 3 credits |
In this course, students analyze enterprise information systems that support the ability of organizations to accomplish their mission. Students focus on supply-chain management, enterprise resource processes, and customer relations management systems as they apply to organizations. In each system, students focus on systems analysis, deployment, data conversion, hardware and software assessment and end user training.Ethics and Security | 3 credits |
In this course, students will explore security issues that create ethical dilemmas in the current business environment. Topics include privacy, copyright, intellectual property, piracy, viruses, spam, phishing protection, acceptance of IT changes, and ethics of outsourcing.s* Students must complete 12 hours in addition to coursework required for the MBA and MSM degree completion.
Baker University reserves the right to make revisions to course descriptions as necessary and to do so without incurring obligation.
8001 College Boulevard, Overland Park, KS 66210-1846 | Phone: 913-491-4432 | Fax: 913-491-0470
Finance
The concentration offers an enhancement of financial decision making skills in organizational systems thinking. Students will examine corporate finance, investment decision making, the role of financial institutions, and complexities of international financial markets through practical application.In addition to BBA 484 Finance, Capital and Management/BSM 381 Principles of Finance or MBA 554 Managerial Finance/MSM 515 Finance for Managers course options include:
Investments | 3 credits |
In this course, students will distinguish among the complexities of investments, portfolio analysis, and security analysis. Students will manage an investment portfolio, distinguishing risk and return, diversification, and the impact of economic and market variables.International Finance | 3 credits |
This course introduces students to the financial complexities of operating a multinational firm. Students will examine the international financial environment, specifically the risks and opportunities created by changes in exchange rates and the use of the global markets as sources of financing. Students will debate taxation and current issues in international finance.Financial Institutions | 3 credits |
In this course, students will examine the world of financial institutions, specifically associated with money, banking and financial services. Students will examine the different types of entities and will analyze techniques for managing risk.Corporate Finance | 3 credits |
In corporate finance, students will analyze the financial operations of a business, focusing on capital budgeting and cash flow. Students will also prepare a financial analysis of a corporation using financial statement data. The students will also study ethics and the impact of unethical behavior to the organization.Advanced Financial Planning | 3 credits |
In this course, students will create a financial plan that will address the entire spectrum of personal finance from credit to insurance needs to estate and retirement planning. Students will debate current government requirements related to estate planning issues and the tax advantages of investing through certain investments.Government Finance | 3 credits |
Students in Government Finance will examine the revenues and expenditures of Federal and State government. Students will explore government budgeting practices and policy, taxation, spending and the impact of these in our society.Information Systems
The concentration offers an integration of hard and soft IT skills focusing on emerging trends, leveraging and managing resources, and realizing the implications of information technology decisions. Students will build bridges between technical knowledge and managerial and strategic analytical skills through best practices and case studies.In addition to BBA 311 Technology in the Workplace/BSM 358 Information Systems and Technology or MBA/MSM 570 Information Systems Decisions in Management course options include:
Telecommunications and Networking | 3 credits |
Students will examine trends, issues and assessment of voice/data convergence, communication tools, data transmission, content delivery methods, networking options and interconnectivity, and networking security and ethics.Assessment of Hardware and Software Solutions | 3 credits |
This course provides students an opportunity to actively learn about the processes, issues and tools used in assessing operating systems and platforms, open source, peripherals and novel devices, off the shelf vs. custom applications, and thin clients. Students will focus on evaluation of resources, benchmarking analysis, data conversion issues and testing, and performance evaluations of hardware and software solutions.Leveraging Business Data | 3 credits |
In this course, students will gain advanced skills in how successful business organizations leverage their data in order to gain competitive advantages in the marketplace. The course will cover data mining, third party data, legacy data conversion, data storage, business intelligence, data visualization and retrieval, and knowledge managementEnterprise Information Technology | 3 credits |
Students will enter the complex world of enterprise IT. Topics include customer relationship management, enterprise resource management, supply chain management, integration solutions, success and failure analysis of enterprise IT systems, middleware and process re-engineering and implementation.Ethics and Security | 3 credits |
In this course, students will explore security issues that create ethical dilemmas in the current business environment. Topics include privacy, copyright, intellectual property, piracy, viruses, spam, phishing protection, acceptance of IT changes, and ethics of outsourcing.
* Students must complete 12 hours in addition to coursework required for the MBA and MSM degree completion.Baker University reserves the right to make revisions to course descriptions as necessary and to do so without incurring obligation.
8001 College Boulevard, Overland Park, KS 66210-1846 | Phone: 913-491-4432 | Fax: 913-491-0470